The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.
AI & Automation in Efficiency Advertising And MarketingAI advertising and marketing is making use of innovative algorithms to assist marketing professionals improve procedures and boost audience insights. With ML and NLP, AI automates jobs like information analysis, material generation, client service, and rival monitoring.
How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.